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Dreamforce Executive Summary for Marketing

In this year's Dreamforce, we announced major investments for marketers.

The main goals: help B2C and B2B marketers build real-time relationships at scale, automate engagement across every channel and optimise marketing performance with intelligent insights.

In this executive summary, you will find the highlights and major announcements for marketing. Happy browsing!

Donia Ibrahimi

Senior Solution Engineer, Marketing Cloud

Greetings from KONE’s Executive Sponsor, Northern Europe CEO Bob Vanstraelen

Dreamforce Executive Summary for Marketing

In this year's Dreamforce, we announced major investments for marketers. The main goals: help B2C and B2B marketers build real-time relationships at scale, automate engagement across every channel and optimise marketing performance with intelligent insights. In this executive summary, you will find the highlights and major announcements for marketing. Happy browsing!

Donia Ibrahimi

Senior Solution Engineer, Marketing Cloud

Greetings from KONE’s Executive Sponsor, Northern Europe CEO Bob Vanstraelen

Dreamforce Executive Summary for Marketing

Donia Ibrahimi

Senior Solution Engineer, Marketing Cloud

Greetings from KONE’s Executive Sponsor, Northern Europe CEO Bob Vanstraelen

Dreamforce Executive Summary for Marketing

In this year's Dreamforce, we announced major investments for marketers.

The main goals: help B2C and B2B marketers build real-time relationships at scale, automate engagement across every channel and optimise marketing performance with intelligent insights.

In this executive summary, you will find the highlights and major announcements for marketing. Happy browsing!

Donia Ibrahimi

Senior Solution Engineer, Marketing Cloud

Greetings from KONE’s Executive Sponsor, Northern Europe CEO Bob Vanstraelen

4 Dreamforce

Highlights for Marketing

4 Dreamforce

Highlights for Marketing

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Keynote
Marketing Keynote: Deliver Moments That Count
Cookieless future. Tighter budgets. Marketers, we got this — thanks to CDP and Marketing Cloud. See how real-time engagement makes every moment count, so you can build trusted relationships at scale.
Learn More
Watch Session
Success Story
L'Oréal Creates Customer Magic
L'Oréal knows beauty is personal. With Salesforce Customer 360, they deliver real-time, personalized journeys–as unique as every customer.
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Watch Session
Success Story
Build-a-Bear Delivers Personalization in Real Time
Build-A-Bear strives to bring a little more heart to life. See how they personalize experiences in real time and at scale to bring magic to every moment — from first click to that final, fluffy hug.
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Watch Session
Announcement
Marketing Cloud Genie
Powered by Salesforce Genie, Marketing Cloud Unveils Real-Time Customer Data Platform Innovations
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Read More

Dreamforce to You Marketing Webinar

Watch on-demand

01
Highlights of Dreamforce for Marketers
Gustav Cajander
Video
01
02
Introducing Customer 360 Powered by Genie
Gustav Cajander
Video
02
03
Build real-time relationships - The F1 Demo Example
Donia Ibrahimi
Video
03
04
Automate Engagement Across Every Channel
Gustav Cajander
Video
04

More Marketing Product Announcements

GA dates are subject to change

CDP and Personalization Real-Time Integration

Real-time integration between Marketing Cloud CDP and Personalization. Marketing teams can use Genie data and their ...

Marketing

GA JUNE 23

Press Release

First-party advertising with Amazon, Google, and Meta

Securely leverage first-party data to activate first-party data audiences from CDP across Amazon, Google,and Meta properties, ...

Marketing

GA Meta: Spring 23

GA Amazon: Summer 23

Watch announcement in the Keynote

CDP Data Recipes

A full range of tools, from a drag-and-drop builder, to programmatic dbt (data build tool), as well as native machine learning ...

Marketing

Pilot today

Press Release

Genie Keynote

CDP, powered by Salesforce Genie

Now marketers can connect real-time data across Salesforce and external data through Mulesoft, native connectors, and ...

Marketing

GA NOW

Product Page

New Native Marketing Cloud & WhatsApp integration

Whatsapp-first business messaging will leverage AI-insights from across Salesforce and other sources to personalize customer ...

Marketing

GA Dec 22

Press Release

Real-Time Journey Orchestration

Automate real-time customer engagement across every channel with Salesforce’s Customer Data Platform and Marketing ...

Marketing

GA Summer 23

Press Release

Account Engagement API Enhancements & External Actions

B2B marketers can create and share segments with CDP, leverage a richer set of account attributes for personalization, and ...

Marketing

GA Today

Press Release

Intelligence Database Exports

Expert-built data preparation capabilities to can automate marketing data integration and easily export it into your data ...

Marketing

GA Today

Press Release

sessions

01
Email Marketing Best Practices and Innovations
Watch Session
02
The Empowered Marketer: How to Lead Digital Transformation
Watch Session
03
The Insider's Guide to Next-Gen CDP
Watch Session
04
Marketing Cloud Innovation and Roadmap: Wow Every Customer
Watch Session
02
How to boost Ecommerce Sales with Commerce for Social (With Tiktok Interview)
Watch Session

01
Email Marketing Best Practices and Innovations
Watch Session
02
The Empowered Marketer: How to Lead Digital Transformation
Watch Session
03
The Insider's Guide to Next-Gen CDP
Watch Session
04
Marketing Cloud Innovation and Roadmap: Wow Every Customer
Watch Session
02
How to boost Ecommerce Sales with Commerce for Social (With Tiktok Interview)
Watch Session

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